Privacy Policy

1. Introduction

This Privacy Policy describes how Syntride ("Syntride," "we," "us," or "our") collects, uses, maintains, and discloses information collected from users (each, a "User") of the www.syntride.com website ("Site"). This Privacy Policy applies to the Site and all products and services offered by Syntride.

Syntride is a digital innovation company based in Alberta, Canada, offering a range of services including branding, web development, software solutions, mobile applications, automation, AI solutions, and digital consulting. We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy outlines our practices in compliance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA), as well as global best practices, recognizing that our users may reside in various jurisdictions.

2. Information Collected

We may collect various types of information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site.

• Personal Information: This may include your name, email address, phone number, company name, job title, and other business-related details that you voluntarily provide to us when you interact with our Site or services.
• Technical Information: We may collect non-personal identification information about Users whenever they interact with our Site. This may include the browser name, the type of computer or device, and technical information about Users' means of connection to our Site, such as the operating system, the Internet service providers utilized, IP address, and other similar information.
• Cookies and Analytics Data: Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. We may also use analytics tools (e.g., Google Analytics) to collect data about website traffic and usage patterns.
• Form Submissions, Project Details, and Uploaded Files: When you submit forms on our Site, provide project details, or upload files, we collect the information you provide within those submissions. This may include sensitive project-related data, specifications, and other content relevant to the services you are seeking or receiving from us.
• AI/Automation Inputs: If our Site incorporates features that utilize artificial intelligence or automation (e.g., chatbots, automated forms, or tools), any information you input into these features may be collected to process your request or improve the functionality of these tools.

3. How Information Is Used

Syntride collects and uses Users' personal information for the following purposes:

• To Respond to Inquiries: The information you provide helps us respond to your customer service requests and support needs more efficiently.
• To Deliver Services: We use the information to provide, operate, maintain, and improve our services, including project management, communication, and delivery of digital solutions.
• To Improve Website Functionality: We may use feedback you provide to improve our products and services and to personalize your experience on our Site.
• For Analytics, Performance Tracking, and Traffic Insights: We may use aggregated information to understand how our Users as a group use the services and resources provided on our Site. This helps us analyze trends, administer the Site, track Users' movement around the Site, and gather demographic information.
• For Marketing or Communication (with consent): With your explicit consent, we may use the information to send you periodic emails regarding updates, news, related product or service information, etc. You may opt-out of receiving future emails at any time.
• For Security, Fraud Prevention, and Internal Business Operations: We may use your information to protect the security and integrity of our Site and services, prevent fraud, and for other internal business purposes such as auditing, data analysis, and research to improve our offerings.
• To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, legal processes, or governmental requests.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and assist in our marketing efforts.

• Cookies: These are small text files placed on your device when you visit our Site. They help us remember your preferences, understand how you interact with our content, and improve your browsing experience.
• Analytics Tools: We use third-party analytics services, such as Google Analytics, to collect and analyze data about how Users interact with our Site. This helps us understand website traffic, user behavior, and content popularity. Google Analytics uses cookies to collect anonymous information such as your IP address, browser type, and pages visited.
• Meta Pixel or Ad Tracking: We may use tracking pixels, such as the Meta Pixel (formerly Facebook Pixel), to understand the effectiveness of our advertising campaigns and to deliver targeted advertisements to you on social media platforms. This technology allows us to measure, optimize, and build audiences for advertising campaigns.
• Controlling Cookies: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that disabling cookies may affect the functionality of certain parts of our Site. For more information on how to control cookies, refer to your browser's help documentation.
• Do Not Track: Our Site does not currently respond to “Do Not Track” (DNT) signals. If industry standards evolve, Syntride may update this policy to reflect changes in tracking preferences.

5. Data Sharing & Disclosure

Syntride does not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may disclose your personal information in the following circumstances:

• Third-Party Service Providers: We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as hosting providers, analytics providers, payment processors, customer relationship management (CRM) systems, and project management tools. These third parties will have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Contractors or Partners Assisting with Projects: In the course of delivering our services, we may engage independent contractors or collaborate with partners. Your project-related information may be shared with these entities to the extent necessary for them to assist in the completion of your project, under strict confidentiality agreements.
• Legal Authorities: We may disclose your information when required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency). This includes complying with national security or law enforcement requirements.
• International Data Transfers: Some of Syntride’s third-party service providers may store or process data outside of Canada. By using our Site, you consent to the transfer of your information to jurisdictions that may have different data protection laws than those in Canada.

6. Data Security

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site. Our security measures include, but are not limited to:

• Data Retention: Syntride retains personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable laws. Once information is no longer required, it is securely deleted or anonymized.
• Secure Servers: Our Site is hosted on secure servers with robust physical and electronic security measures.
• Encryption: Where appropriate, we use encryption technologies (such as SSL/TLS) to protect data transmitted between your browser and our Site.
• Access Control: Access to personal data is restricted to authorized employees, contractors, and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations.
• Responsible Data Handling Practices: We implement internal policies and procedures for responsible data handling, including regular training for our staff on data protection and privacy.

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. No method of transmission over the Internet, or method of electronic storage, is 100% secure.

7. User Rights

As a User, you have certain rights regarding your personal information, which may vary depending on your location and applicable privacy laws. These rights may include:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Correction or Update: You have the right to request that we correct or update any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request the deletion of your personal information under certain circumstances.
• Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time, particularly for marketing communications.

To exercise any of these rights or if you have any questions or concerns about your privacy, please contact us using the information provided in the "Contact Information" section below. Please note that we may require you to verify your identity before responding to such requests.

8. Third-Party Links

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

9. Children’s Privacy

Our Site and Services are intended for adults and business users. Syntride does not knowingly collect personal information from individuals under the age of 18. If we learn that information has been collected from a minor, we will delete it promptly.

10. Changes to This Privacy Policy

Syntride has the discretion to update this Privacy Policy at any time. When we do, we will revise the "last updated" date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications. For major changes to this policy, we will notify you through a prominent notice on our Site or via email to the primary email address specified in your account (if applicable) prior to the change becoming effective. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.